Smart Axiata, Cambodia’s leading mobile operator, has acquired 30% stake in digital content and entertainment from Sabay Digital Plus in a move to strengthen its digital leadership position in the country. Smart will inject an initial $1.5mn into Sabay’s digital media businesses to acquire 30%. However, the actual amount of the investment into the newly structured company will be finalized after 12 months, depending on performance of the partnership. With its popular news website, video content, games and other digital assets, Sabay is of the most recognizable homegrown companies in Cambodia and works with more than 200 brands to cater to their digital and content needs. Under the term, Sabay will fence off its gaming operation to maintain 100% control, while taking on Smart as a partner in news and video content, payment platforms, digital advertising and other future digital initiatives. (Source: Khmer Times)